If there is one product that has truly stood the test of time, it is denim. From being a workman’s uniform to a fashion statement, denim has crossed many milestones. Today, people wear denim to the office, to parties and with knit denim becoming a craze we see more and more athleisure wear also in denim. In fact, even the mask has got the denim touch, as denim has now got a major sustainability thrust. More recently, retailers/brands in the work-from-home category have also introduced denim in their offerings. The show is an adieu to the versatility of denim and the perfect platform to showcase innovation.